# How do you advertise therapy services without prohibited medical claims?

Canonical: https://pinnacleblooms.org/ask/how-do-you-advertise-therapy-services-without-making-prohibited-medical-claims
Publisher: Pinnacle Blooms Network / Bharath Healthcare Laboratories Private Limited

Advertise therapy services by describing what you do and the process families experience honestly — never promising cures, guaranteed outcomes or unsubstantiated success rates. In India, claims must be truthful, substantiated and not misleading under the DMR Act, Consumer Protection Act 2019 and ASCI codes. AbilityScore® is part of Pinnacle’s developmental assessment. Diagnosis, where needed, requires an appropriately qualified healthcare professional.

*Ethical therapy marketing earns trust by describing the support you offer honestly — never by promising cures the evidence cannot guarantee.*

## In short
Advertise developmental-therapy services by describing **what you do and the process families experience**, not by promising guaranteed medical outcomes. Avoid cure claims, percentage success rates, before-and-after "miracle" framing, and any wording implying you diagnose or treat disease outside your regulatory scope. Lead with qualified clinicians, evidence-informed methods, transparent expectations and honest, consent-based testimonials — this is both compliant and more persuasive to discerning parents and referrers.

## What is permitted versus prohibited
**Generally permitted:**
- Describing services factually — speech therapy, occupational therapy, behaviour support — and the *process* a family can expect.
- Stating clinician qualifications, registrations (e.g. RCI-recognised professionals) and centre accreditations accurately.
- Educational content on milestones and early intervention, citing recognised authorities.
- Consent-based, truthful testimonials that describe individual experience without implying typical or guaranteed results.

**Prohibited or high-risk:**
- Cure, recovery or "reverse autism" claims; guaranteed outcomes or timelines.
- Quantified success rates not backed by published, verifiable evidence.
- Implying diagnosis or treatment of disease where the service sits outside that regulatory remit.
- Exploiting parental fear, or disparaging other clinicians.

## The governing principles
In India, the **Drugs and Magic Remedies (Objectionable Advertisements) Act**, the **Consumer Protection Act 2019** (misleading-advertisement provisions) and **ASCI** self-regulation set the boundaries. The safe operating rule: every claim must be **truthful, substantiated and not misleading**. Where a service is software-as-a-medical-device, CDSCO obligations apply; where it is general developmental support, position it clearly as therapy and education — not a medical cure. When in doubt, state the *intervention and process*, not a promised clinical *result*.

## The Pinnacle way
AbilityScore® is part of Pinnacle’s developmental assessment. Diagnosis, where needed, requires an appropriately qualified healthcare professional — and our communications are written to reflect exactly that, never to over-promise. As a network spanning 70+ centres across 4 states with 700+ therapists, 4.95 lakh+ families served and a CDSCO Class B SaMD, every public claim is held to verifiable evidence. Explore our approach across [the network](/), our [speech therapy](https://www.pinnacleblooms.org/top-speech-therapy-center-india-proven-improvement-rate) services, and how a clinician-administered [AbilityScore®](/ask/what-is-the-abilityscore-and-how-is-it-calculated) is described honestly to families.

## Trusted sources
WHO ICD-11 framing of conditions and interventions; Rehabilitation Council of India guidance on qualified-practitioner representation; CDC and American Academy of Pediatrics educational standards for accurate developmental messaging.

**Next step —** Building a compliant communications framework for your therapy service? [Contact the Pinnacle team](/) to align your messaging with evidence and regulation.

This is general information, not a diagnosis — individual assessment and diagnosis require an appropriately qualified healthcare professional.

## Sources
- WHO ICD-11 framing of conditions and interventions: https://icd.who.int
- Rehabilitation Council of India — qualified-practitioner guidance: https://rehabcouncil.nic.in
- CDC developmental health communication resources: https://www.cdc.gov
- American Academy of Pediatrics standards: https://www.aap.org

## Connected topics and perspectives
- Professional: https://pinnacleblooms.org/ask/lens/stakeholder/professional
- Support: https://pinnacleblooms.org/ask/lens/intent/support
- Plan: https://pinnacleblooms.org/ask/lens/lifecycle/plan
- About: https://pinnacleblooms.org/ask/lens/route/about

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